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Lenskart Journey from scratch to Indian Business Unicorn


 Lenskart Journey from Scratch to Indian Business Unicorn..!

 

Lenskart is an Indian eyewear company that sells eyeglasses, sunglasses, and contact lenses both online and through physical retail stores. Here's a timeline of Lenskart's journey from scratch to Indian business unicorn, and some potential threats and opportunities for the company:



2010-2013: Lenskart was founded in 2010 by Piyush Bansal, Amit Chaudhary, and Sumeet Kapahi. The company started as an online eyewear retailer, offering a wide range of affordable eyewear options.

2014-2016: Lenskart expanded its offerings to include contact lenses, and also started opening physical retail stores in India. The company raised $30 million in funding in 2014 from investors like TPG Growth and IDG Ventures India.

2017-2019: Lenskart continued to grow rapidly, expanding its physical retail presence across India and launching a new range of premium eyewear. The company also raised $220 million in funding in 2019, which valued it at over $1 billion and earned it the status of a unicorn startup.

2020-Present: Lenskart has continued to expand its online and offline presence in India, launching new products and services like its Digital Eye Test and Home Try-On programs. The company has also partnered with major Indian brands like Titan Eyeplus and Ray-Ban to offer exclusive products.

Threats: One of the biggest threats to Lenskart's growth could be increased competition from both domestic and international players in the Indian eyewear market. The company also faces challenges related to supply chain and logistics, as well as the potential impact of changes in government policies and regulations.

Opportunities: Lenskart has several opportunities for growth, including expanding its product offerings to include more premium and luxury eyewear options, as well as leveraging technology to enhance the customer experience. The company could also explore partnerships and acquisitions to expand its reach and offerings.

In conclusion, Lenskart's journey from scratch to Indian business unicorn is a testament to the company's focus on innovation, customer experience, and growth. While the company faces potential threats and challenges, there are also many opportunities for Lenskart to continue expanding and evolving in the Indian eyewear market.

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Location: G878+P9 New Delhi, Delhi, India

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