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Dream 11 journey from scratch to startup Unicorn.


Dream 11 Journey from scratch to Startup Unicorn.

 Dream11 is an Indian fantasy sports platform that allows users to participate in fantasy sports leagues and win prizes based on the performance of real-life sports players. Here's a timeline of Dream11's journey from scratch to startup unicorn:

2008-2012: Dream11 was founded in 2008 by Harsh Jain and Bhavit Sheth, who were both sports enthusiasts. The platform initially focused on providing users with a platform to play fantasy cricket.

2012-2014: In 2012, Dream11 shifted its focus to mobile gaming, launching a mobile app for fantasy cricket. The company also started expanding its offerings to other sports like football and kabaddi.

2015-2016: Dream11 received its first round of funding in 2015, when it raised $1 million from investors like Kae Capital and Think Investments. The company also launched a TV ad campaign during the 2015 IPL season, which helped to increase brand awareness.

2017-2018: Dream11 continued to grow rapidly, expanding its user base and offerings to include more sports and leagues. The company also raised $100 million in funding in 2018 from investors like Tencent, Kalaari Capital, and Steadview Capital.

2019-2020: In 2019, Dream11 became the first Indian gaming company to be valued at over $1 billion, earning the coveted status of a "unicorn" startup. The company also became the title sponsor of the 2020 IPL season, which further boosted its brand recognition.

2021-Present: Dream11 continues to dominate the fantasy sports market in India, with over 100 million users and partnerships with major sports leagues like the IPL and the NBA. The company also raised $400 million in funding in 2021, which valued it at $5 billion.

Conclusion

In conclusion, Dream11's journey from scratch to startup unicorn is a testament to the founders' vision and hard work, as well as the growing popularity of fantasy sports in India. The company's focus on innovation, user experience, and partnerships with major sports leagues has helped it to become one of the most successful startups in India.



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